Missed call opportunity calculator

How the estimate works

Two multiplications, using only the numbers you enter:

1. Potential monthly opportunities = missed calls per month × the share that could become customers.
2. Potential revenue opportunity = potential monthly opportunities × average revenue per new customer.

For example, 20 missed calls a month, 30% of which might book a $300 job, gives 6 potential customers and a $1,800 potential revenue opportunity for that month.

Choosing your numbers

• Missed calls: your phone provider's call log usually shows unanswered calls and voicemails. Count calls from customers, not spam or suppliers.
• Share that could become customers: think about how many answered calls turn into bookings today, and be conservative. Some missed callers would have called back or were never going to buy.
• Average revenue: what a typical first job or visit is worth to you. Use revenue, not profit, and remember it's an average.

What this estimate isn't

It's a hypothetical figure built entirely from your assumptions. It isn't a forecast, it isn't profit, and it isn't revenue that DeskTeam or any other service will generate for you. Answering more calls doesn't guarantee more bookings: some callers want a price you can't offer, need a service you don't provide or are outside your area. Use it to judge whether missed calls are worth your attention, not as a promise.

If missed calls turn out to matter

Common options are answering more calls yourself, forwarding unanswered calls to a person, using a traditional answering service, or an AI receptionist. Our guide on AI receptionists vs. answering services compares the last two.

• How an AI receptionist handles plumbing calls
• How an AI receptionist handles dental calls
• All industries